In all seriousness, the main reason for the copyright notice is to make it clear to advertisers that they cannot use the photo without permission. (See Chang v. Virgin Mobile USA, LLC, 2009 WL 111570 for more information on why I'm careful about this. There's a discussion of the case at http://www.thefacultylounge.org/2009/03/texas-right-of-publicity-plaintiff-no-jurisdiction-over-australian-defendants.html.)