Jun. 26th, 2008
Dear Americans for the Arts
Jun. 26th, 2008 09:21 amI appreciate your desire for children to learn about music -- specifically Mozart -- at a young age. I also appreciate that you try to make your ad more interesting by framing it as a breakfast cereal commercial. It makes it a bit more interesting than other PSAs. However...
"Impactful" is not a standard American English word. It is yet another piece of "bizspeak" that has made it out of the corporate sphere (where it should have died a quick death) and crossed into mainstream usage.
And it makes me cringe every single time.
Because the message it gives is, "We want our children to learn about music, but we don't care if they learn incorrect English."
Are you sure this is the lesson you wish to convey?
Sincerely,
A stickler who listens to the radio
"Impactful" is not a standard American English word. It is yet another piece of "bizspeak" that has made it out of the corporate sphere (where it should have died a quick death) and crossed into mainstream usage.
And it makes me cringe every single time.
Because the message it gives is, "We want our children to learn about music, but we don't care if they learn incorrect English."
Are you sure this is the lesson you wish to convey?
Sincerely,
A stickler who listens to the radio