An Interesting Experiment

[gnomi]

For the past couple of weeks, WFNX has been teasing listeners with the question, "What if commercial radio had no commercials." Starting this past Monday, they've been following this question up with the news that the station would be making a "big announcement" on Friday at 8 AM. Well, today is that Friday. And as it's just past 8 AM, I have now heard the announcement.

And, to be honest, it is a big one. With the sponsorship of Snapple, FNX is going commercial-free for 40 days. They're calling it "The Snapple Summer Free for All," and they're going to run nothing but sponsorship announcement breaks from today through 4 July.

It's a fascinating experiment, and one that mabfan and I have been speculating about for a couple of weeks.

And the first song played after the morning DJ, the news director, and Wendy the Snapple spokeswoman made the announcement? "Radio Radio" by Elvis Costello.

Comments

[rikibeth.livejournal.com]

Wow, I wish I had internet in my kitchen at work. I either have to play CDs or put up with the local hard rock station (which at least is an independent, not a Clear Channel or other corporate clone) and my CD player just got flaky again.

I was wondering about those teaser announcements myself!