Confusing labeling

[gnomi]

So I bought a bottle of Tropicana's new Pure Premium HomeStyle Lemonade and found the following on the label: "Made With Not From Concentrate."

Huh?

Does this mean:

(a) Made with not-from-concentrate, which would lead me to ask "Not-from-concentrate what?"

or

(b) Made with Not, from concentrate, which would lead me to ask what, specifically, is in Not. It's obviously kosher, as the lemonade itself is hechshered by the O-K.

Either way, I'm confuzzled.

Comments

[magid.livejournal.com]

Concentrated Not sounds like they're making lemonade with a bit of black hole in it.
Or maybe they're using unconcentrated water? Water without focus? Water with ADHD?

Yeah, yeah, it's likely a copy editing error with it not being not from concentrate lemon juice, but that's no fun.

[stakebait.livejournal.com]

Your lemonade is made with antimatter? Wow. Talk about having a kick to it.

Antimatter is kosher. Good to know.

Mer

[fernwithy.livejournal.com]

Snerk.

Forget about "Red Bull Gives You Wings." Tropicana gives you hyperdrive engines!

[stakebait.livejournal.com]

Hee! Now *there's* a slogan I could get behind.

[pocketnaomi.livejournal.com]

Not is the name of a really bad-tempered little elf. He used to work for Keebler, but they didn't like his attitude. He has wangled a job with Tropicana through influence with the governor of Florida, and now they can't get rid of him. In order to pass state inspections, all their lemonade has to be done with his involvement, and it has to be done his way. He likes concentrate. The rest of the company doesn't, but they have to live with it. So they distance themselves a little from the result by making sure his name appears on every carton, as the one responsible for the stuff using concentrate at all.