Words from the gnomi Lexicon Escape into the Wild

[gnomi]

A number of years ago, pharmacies started printing drug info on sheets that they then stapled to the outside of the bag containing one's medication. Because the sheets that come *inside* the box of medication are called the product insert, I decided that the sheets stapled to the bag were therefore product outserts.

Fast forward to this evening. My father calls me to tell me that he just picked up a new medication. On the box is a note: "For further information, see the product outsert."

I am a bit scared now about other words from my personal vocabulary that might have escaped into the wide world. If you see "snacquisition" being used elsewhere, please let me know.

Comments

[aunt-becca.livejournal.com]

how about the use of the word "Narf?" True, Pinky coined the phrase, but wouldn't it be something if it seeped into our everyday conversation?

[anahcrow.livejournal.com]

Raise your hand if you ran to the dictionary to determine the etymology of insert and outsert. Outsert is derived from insert, btw, as a bookbinding term. It is a paper in which another is bound. It is a real word. Fear not!

[malkaesther.livejournal.com]

I thought about it and then thought "I'll bet someone already has" and sure enough you'd done it.

[thespisgeoff.livejournal.com]

Snacquisition? As in "Cheez-Its located Snacquisition successful."?

[gnomi.livejournal.com]

Very much so. The etymology of snaquisition (http://gnomi.livejournal.com/330855.html).

[vettecat.livejournal.com]

You need to come up with a word that has no independent meaning, and start it circulating...

[42itous.livejournal.com]

A friend of my parents' once joked while giving a lecture that celery has negative calories (theory being that you use more energy chewing it than you get from it). Some years later, the same friend was equally amused and horrified when he heard someone declaring that celery has negative calories as if it were a fact.

[caryabend.livejournal.com]

The procurement of tin requires its own word? :)

Outsert

[(Anonymous)]

From the online Oxford English Dictionary:

1. Bookbinding. A signature which is placed outside another signature during binding.

1960 G. A. GLAISTER Encycl. of Bk. 194/2 Where inserted plates are on the outside of the host section they are sometimes termed outserts or wrap rounds. 1967 V. STRAUSS Printing Industry x. 647/2 A section which is placed over and outside another section is known either as outsert or as outside signature. 1979 G. A. GLAISTER Glaister's Gloss. of Bk. (ed. 2) 249 Where inserted plates are on the outside of the host section they are sometimes termed outserts or wrap rounds.

2. Marketing. A piece of promotional material which is placed on the outside of a package, publication, etc.; (more generally) any piece of separate promotional material which is delivered with a publication.

1962 S. STRAND Marketing Dict. 511 Outserts, advertising literature, special company announcements, or any form of a message, placed on the outside of a package. 1985 Graphic Arts Monthly (Nexis) Nov. 38 Other products are ‘outserts’, i.e., small folded pieces attached to a consumer product; typical outserts can be found in supermarkets attached to, say, a can of shortening and bearing recipes. 1993 Coloradoan (Fort Collins) 31 Jan. F3/3 Klein attracted..attention when he and noted photographer Bruce Weber created a 115-page ‘outsert’ ad campaign. 1995 Independent 26 May 23/5 The glossy promotional ‘outsert’ for the recent New York charity event Seventh on Sale..came enclosed with the May issue of American Vogue.

STEVE O.