New Frontiers in Advertising

[gnomi]

As reported in this morning's Boston Globe, Royal Caribbean has purchased advertising space inside the tunnel between the Harvard and Central stops on the Red Line. And I experienced this new advertising this morning. My opinion? Meh. Honestly, if I hadn't read the article on the bus on the way to the T, I wouldn't have known to be looking for it, and I likely would've been too engrossed in my book/paper/nap to notice the ad flashing by.

Also, as one of my commuting buddies pointed out, isn't tunnel access restricted to T employees? I (and she) expressed hope that our tax dollars weren't paying for the time the T employees were installing the Royal Caribbean ad.

Comments

[swashbucklr]

Also, as one of my commuting buddies pointed out, isn't tunnel access restricted to T employees? I (and she) expressed hope that our tax dollars weren't paying for the time the T employees were installing the Royal Caribbean ad.

It was highly likely that T employees put up the ad, considering that the T got $400,000 for it.

So it wasn't necessarily your tax dollars at work, but it certainly was your state employees at work.

WE