New Frontiers in Advertising

[gnomi]

As reported in this morning's Boston Globe, Royal Caribbean has purchased advertising space inside the tunnel between the Harvard and Central stops on the Red Line. And I experienced this new advertising this morning. My opinion? Meh. Honestly, if I hadn't read the article on the bus on the way to the T, I wouldn't have known to be looking for it, and I likely would've been too engrossed in my book/paper/nap to notice the ad flashing by.

Also, as one of my commuting buddies pointed out, isn't tunnel access restricted to T employees? I (and she) expressed hope that our tax dollars weren't paying for the time the T employees were installing the Royal Caribbean ad.

Comments

[swashbucklr]

Actually, the ads are designed so that they can only be seen by the people wizzing by.

Anyone looking straight at the ads will only see a wierd, blurry image.

WE

[tsuki-no-bara.livejournal.com]

weeeeird. but actually kind of cool. but i still think it's a stupid place to put your ads.... (but now i also want to ride the t past harvard just so i can see them.)

[swashbucklr]

Ironically enough, I think I was reading about those ads as I was going past Harvard... ;)

WE